Marketing

Overview

The Math-in-CTE professional development model is not a curriculum; instead, it is a process, organized around a set of five core principles (PDF), through which CTE and math teachers working in teams learn how to enhance the math that naturally occurs in their CTE curricula. Math-in CTE professional development always begins with curriculum mapping. In this process, CTE teachers examine the CTE concepts they teach, then work with math teacher partners to identify embedded math intersections, as linked to the Common Core math standards, and create a curriculum map. Once the map is complete, the CTE and math teacher teams select from within it one or more CTE concepts and related math concepts to develop into CTE lesson plans.

This sample Math-in-CTE curriculum map was created by teacher teams composed of marketing and math teachers from Colorado. The associated sample lesson plan and related materials were identified and developed from this curriculum map.

Click on the linked CTE and math concepts within this map to view the lesson plan associated with them. Scroll to the right to view the middle and high school Common Core math standards associated with each unit.
 

Marketing

CTE Course/UnitCTE Concepts or ApplicationsEmbedded Math ConceptsMiddle School Common Core Math StandardsHigh School Common Core Math Standards
World of MarketingScope and function of marketing;
Marketing concepts;
Importance of marketing;
Market segmentation and mix
Problem solving;
Graphing (pie, bar, etc.);
Fractions, decimals, and percentages (conversions)
6.EE.2; 6.EE.3; 6.SP.4; 6.SP.5; 7.SP.2; 7.SP.3; 7.SP.4; 8.SP.3; 8.SP.4; 6.NS.1; 7.NS.1; 7.NS.3; 7.EE.3; 6.NS.2; 6.NS.3; 6.NS.5; 7.NS.2; 6.RP.2; 6.RP.3; 7.EE.2N.Q.1; N.Q.2; N.Q.3; S.ID.6; S.IC.1; S.IC.2; S.IC.3; S.IC.4; S.IC.5; S.IC.6; S.ID.1
Basic Marketing SkillsBasic math skills;
Communication skills;
Interpersonal skills
Fractions, decimals, and percentages;
Problem solving;
Graphs (creation, interpretation);
Calculator orientation
6.EE.2; 6.EE.3; 6.SP.4; 6.SP.5; 7.SP.2; 7.SP.3; 7.SP.4; 8.SP.3; 8.SP.4; 6.NS.1; 7.NS.1; 7.NS.3; 7.EE.3; 6.NS.2; 6.NS.3; 6.NS.5; 7.NS.2; 6.RP.2; 6.RP.3; 7.EE.2N.Q.1; N.Q.2; N.Q.3; S.ID.6; S.IC.1; S.IC.2; S.IC.3; S.IC.4; S.IC.5; S.IC.6; S.ID.1
EconomicsEconomic systems;
Business cycle;
Supply and demand
Systems of linear equations;
Tables, graphs;
Solving algebraic equations;
Mathematical operations
6.EE.6; 6.EE.7; 6.EE.8; 6.EE.9; 7.EE.1; 7.EE.2; 7.EE.3; 7.EE.4; 8.EE.7; 8.EE.8; 8.F.4; 6.NS.2; 6.NS.3; 7.NS.1; 7.EE.3S.IC.1; S.IC.2; S.IC.3; S.IC.4; S.IC.5; S.IC.6; S.ID.1; A.CED.1; A.CED.2; A.CED.3; A.CED.4; A.REI.3; A.REI.4; A.REI.10; F.LE.1; F.LE.2; F.LE.5; F.IF.5; A.SSE.1; F.BF.1; S.ID.6
Marketing Information Mgmt.Marketing research (quantitative, qualitative);
Marketing research;
Process Marketing;
Surveys (questions, data analysis)
Tables;
Graphing;
Percentages;
Statistics
6.EE.2; 6.EE.3; 6.SP.4; 6.SP.5; 7.SP.2; 7.SP.3; 7.SP.4; 8.SP.3; 8.SP.4; 6.RP.2; 6.RP.3; 7.EE.2; 7.EE.3; 6.SP.4; 6.SP.5; 7.SP.5; 8.SP.1; 8.SP.3; 8.SP.4S.IC.1; S.IC.2; S.IC.3; S.IC.4; S.IC.5; S.IC.6; S.ID.1; S.ID.2; S.ID.3; S.ID.5; S.ID.6; S.MD.1; S.CP.1
PricingPrice planning;
Break-even point;
Demand;
Elasticity;
Profit maximization;
ROI;
Pricing strategies;
Markup;
Total costs;
Pricing math;
Fixed costs;
Variable costs;
Total revenue
Linear equations;
Quadratic equations;
Tables and graphing;
Interpretation of results;
Problem solving;
Mathematical operations;
Fractions, decimals, and percentages
6.EE.2; 6.EE.3; 6.SP.4; 6.SP.5; 7.SP.2; 7.SP.3; 7.SP.4; 8.SP.3; 8.SP.4; 6.NS.1; 6.EE.2; 7.NS.1; 7.NS.3; 7.EE.3; 6.NS.2; 6.NS.3; 6.NS.5; 7.NS.1; 7.NS.2; 7.NS.3; 6.RP.2; 6.RP.3; 7.EE.2; 6.EE.6; 6.EE.7; 6.EE.8; 6.EE.9; 7.EE.1; 7.EE.2; 7.EE.3; 7.EE.4; 8.EE.7; 8.EE.8; 8.F.4S.IC.1; S.IC.2; S.IC.3; S.IC.4; S.IC.5; S.IC.6; S.ID.1; A.CED.1; A.CED.2; A.CED.3; A.CED.4; A.REI.3; A.REI.4; A.REI.10; F.LE.1; F.LE.2; F.LE.5; F.IF.5; A.SSE.1; F.BF.1; S.ID.6; A.APR.1; A.APR.7; N.RN.3; N.CN.7; A.REI.4; F.LE.1; F.LE.2; F.LE.5; F.IF.7; F.IF.8; F.BF.1; N.Q.1; N.Q.2; N.Q.3
PromotionTypes of promotion;
Visual merchandising;
Elements of advertising;
Advertising budgeting
Fractions, decimals, and percentages;
Solving linear equations
6.NS.1; 6.EE.2; 7.NS.1; 7.NS.3; 7.EE.3; 6.NS.2; 6.NS.3; 6.NS.5; 7.NS.1; 7.NS.2; 6.RP.2; 6.RP.3; 6.EE.6; 6.EE.7; 6.EE.8; 6.EE.9; 7.EE.1; 7.EE.2; 7.EE.3; 7.EE.4; 8.EE.7; 8.EE.8; 8.F.4A.CED.1; A.CED.2; A.CED.3; A.CED.4; A.REI.3; A.REI.4; A.REI.10; F.LE.1; F.LE.2; F.LE.5; F.IF.5; A.SSE.1; F.BF.1; S.ID.6
Product PlanningProduct mix and strategies;
Product life cycles;
Positioning;
Branding, labeling, and packaging;
Warranties and credit
Fractions, decimals, and percentages;
Basic math operations;
Problem solving
A.CED.1; A.CED.2; A.CED.3; A.CED.4; A.REI.3; A.REI.4; A.REI.10; F.LE.1; F.LE.2; F.LE.5; F.IF.5; A.SSE.1; F.BF.1; S.ID.6A.APR.1; A.APR.7; N.RN.3; N.Q.1; N.Q.2; N.Q.3; S.ID.6
SalesTypes of selling;
Buying motives;
Sales preparation;
Sales process;
Sales math
Fractions, decimals, and percentages;
Basic math operations;
Problem solving
A.APR.1; A.APR.7; N.RN.3; N.Q.1; N.Q.2; N.Q.3; S.ID.6A.APR.1; A.APR.7; N.RN.3; N.Q.1; N.Q.2; N.Q.3; S.ID.6
EntrepreneurshipEntrepreneurial profile;
Forms of businesses;
Business plan;
Finance
Fractions, decimals, and percentages;
Basic math operations;
Problem solving
6.NS.1; 6.EE.2; 7.NS.1; 7.NS.3; 7.EE.3; 6.NS.2; 6.NS.3; 6.NS.5; 7.NS.2; 6.RP.2; 6.RP.3; 7.EE.2; 7.EE.3N.Q.1; N.Q.2; N.Q.3; S.ID.6; A.APR.1; A.APR.7; N.RN.3
EmploymentCareer planning;
Resumes;
Cover letter;
Letters of introduction and thank you letters